Sesame Street

In the late 1960s, Joan Cooney hoped to create an "virus" in little kids for educational television. Her aim was to educated kids aged three to five-years-old from disadvantaged homes, so they had an advantage before entering elementary school. This tv show soon became known as Sesame Street. Gerald Lesser, a Harvard University psychology was along side Cooney in founding Sesame Street. Lesser believed television had no potential, and that a good teacher is interactive and engage children individually. Lesser was wrong however, because Sesame Street did catch on, and has been on air since November 10, 1969. This television series had the ability to merge together many cultural and educational gaps with a fun program.

Sesame Street is an example of "The Stickiness Factor." The stickiness factor involves how effectively an idea or product can stay etched in the mind of a viewer or consumer.